We worked with 38 Degrees to produce a series of videos highlighting how taxing the super rich could fill the government's so-called "black hole" and reverse tax increases on pensioners. One of the most effective pieces was a simple vox pop with a single member of the public — showing how a passionate, fact-based message can go a long way.
This video was part of a wider campaign that included a montage video, but the power of one person speaking clearly and directly about economic fairness stood out.
The impact was immediate:
Over 100,000 signatures were added to a petition urging the government to tax the super rich instead of cutting public services.
The video reached over 500,000 views on social media, driving engagement and sparking debate.