In collaboration with Brickwall, we created the £1 Brexit Challenge — a clever and memorable campaign to promote voting against leaving the European Union.
The idea was simple but powerful: for every £1 the UK invested in the EU, we got £10 back. To make this concept tangible, we approached members of the public, asked them for £1, and filmed their shocked reactions as we handed them a tenner in return. The contrast between expectation and reality perfectly captured the financial benefit of EU membership.
The film struck a chord, racking up over 6 million views on Facebook and sparking lively debate. It was shared widely and resonated with audiences across the political spectrum.
The reaction was instant:
"This is great. Good concept to tangibly show the benefit of the EU."
"That was a really good film, made me smile.–
"So good."