We worked with Momentum to develop a playful concept for their viral hit, 'Boris Johnson vs Liverpool.' Instead of directly criticising Boris Johnson’s record as Prime Minister, we sent a genuine Boris superfan to Liverpool to ask locals what they thought the best thing Johnson had done while in office.
The tongue-in-cheek approach put people at ease and led to some brilliantly candid and cutting responses, including a young Liverpudlian describing Johnson as a "bell tickle”.
The video resonated widely, gaining over 3 million views online and sparking lively conversations across social media.
Highlights from the reactions:
"Omg I feckin love my city, thanks to all for being true to themselves and speaking for the many."
"Love Liverpool, they know the craic like Glasgow."
"There is a reason I like Liverpool."