The Trades Union Congress (TUC) sought to highlight a significant finding from their survey: that Reform UK voters supported the Employment Rights Bill — even though Nigel Farage had voted against it.
To maximise impact, we headed to Clacton to speak directly to his constituents. We crafted a sharp narrative designed to engage and provoke conversation — and it worked.
The video gained over 3.5 million views across multiple platforms and was picked up by major outlets including The Guardian, Huffington Post, and The Financial Times. It was widely praised as an effective tool to challenge the idea that Farage is a champion of the working class.
We also produced two additional standalone interviews from the same day of filming, both of which performed strongly on social media, reinforcing the message and extending the reach of the campaign.